How to turn webinar data into a story your CFO believes

Paid ads have ROAS. Email has revenue attribution. Webinars still get away with attendance numbers.

The habit is hard to break because registration counts are easy to pull and explain, and for a long time, nobody in the C-suite pushed back. But the problem runs deeper than behavior. The way your tools are configured and your integrations are set up determines whether you can tell a real ROI story or just count heads.

In this session, we’ll get into why most webinar measurement falls short, which signals actually connect engagement to pipeline, and what it takes to build a story leadership will buy.

You’ll walk away with:

• Why most event measurement breaks before the event goes live, and how to fix it upstream
• The signals that connect event engagement to pipeline outcomes
• A narrative your CFO will actually buy