The new rules of high-performing virtual events

Why attendee expectations have changed, and what the data says to do about it

Zoom Webinars

Your best webinar might not be on a Wednesday. The way you position your event, from a “webinar” to a “fireside chat,” can shape audience expectations. And the organizations seeing the biggest results aren’t simply running better webinars, they’re building smarter virtual event programs.

Join Zoom and guest Forrester as we explore insights from a survey of 1,000 attendees, Zoom platform data, and Forrester’s latest Event Trends research to uncover what today’s audiences actually respond to. You’ll learn how leading organizations are rethinking event timing, audience engagement, and program strategy to create virtual events that drive stronger attendance, deeper engagement, and measurable business impact.

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