How Metadata turned virtual events into one of their biggest pipe drivers

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Small team. Big results. This is how Metadata turned virtual events into a pipeline machine.

With a lean marketing team and a tight budget, Metadata needed every program to pull its weight. Virtual events didn’t just deliver, they became one of the company’s top pipeline drivers, generating thousands of registrations and months of reusable content from a single session.

Watch this 20-minute conversation with James Silvestri, Lean Demand Gen Lead at Metadata, and Aly Klidies, Global Head of Experiences at Zoom, to see exactly how they did it.

You’ll learn how Metadata:

Built a repeatable virtual event strategy that punches above its weight
Turned a single event into a pipeline driver and a long-term content engine
Used speakers, paid promotion, and community to drive registrations fast
Repurposed one session into videos, blogs, articles, and more
Proved ROI with the metrics leadership actually cares about

Grab your seat and learn how to make every event count.

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