What’s ahead for virtual events in 2026 — and what marketers should do about it

Zoom Events

Virtual events are becoming increasingly important for B2B marketers, but the rules are changing rapidly. Attendee expectations are rising, engagement is becoming harder to earn, and leadership wants to see a real impact on the pipeline, not just registration counts.

Join analyst Matt Heinz and Zoom experts for a practical conversation on where B2B events are headed in 2026 and what marketers should prioritize to stay ahead.

You’ll learn how to:

Connect events to pipeline, and what top teams do differently
Shift from lead volume to pipeline influence when measuring success
Extend the life of webinar content instead of letting it end at “live”
Reduce friction caused by fragmented tools and handoffs in the event workflow

This session is focused on practical insight, so you’ll leave with ideas you can apply immediately.

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