Rethinking how to value collaboration: Why cost and usage metrics don’t tell the whole story

Productivity is still unsolved, but it doesn’t have to be.

New Deloitte research, commissioned by Zoom, shows that meeting friction, underused features, and a focus on „one-platform standards“ are potentially holding large US organizations back from unlocking $134 billion in productivity gains each year. Despite widespread adoption of collaboration platforms, most still measure success by cost and usage instead of outcomes.

Join Deloitte and Zoom experts to learn how to close the gap between what organizations invest in collaboration platforms and the productivity and performance employees actually gain.

Key takeaways:

• See how meeting friction and under-adoption can erode enterprise value
• Discover which metrics matter beyond cost and usage
• Learn how AI done right can create real productivity gains
• Understand how next-generation features can save employees several hours per week